Showing posts with label television. Show all posts
Showing posts with label television. Show all posts

Thursday, August 23, 2007

best place to advertise


Advertising has never been so alive since the onslaught of online advertising which is more interactive and targeted. However, advertising through other forms of media is still around. In fact, it is the lifeblood of radio, TV, and print media. This blog hopes to weigh the pros and cons of advertising on television, radio, or print against online advert.
With radio and television you pay per spot, length, and time whether or not the right market got to see the ads or not. It comes out more expensive because you pay a certain monthly rate based on the no. of spots per day, length of the ad, and the time spot chosen. With online marketing, advertisers pay only per viewing of an interested market. And advertisers pay only as low as $0.01 per view or click. With this kind of advertising technique, advertisers are actually paying their prospective market to know their products and services. A symbiotic relationship is thus forged between advertisers and their market which is like getting shares or commissions on products you use. That is why companies that want to reach their real market use the different online advertising agencies like Google and Bidvertiser for better results.

Will there come a time when TV, radio and print advertising can no longer battle the impact of online marketing?

I already see it coming. What's your mind here? Share.