It is of mutual interest that advertisers as well as businesses merit from each other's existence. Developing as well as maintaining goodwill with the public through visibility is important for any business to have longer staying power. That is why even big companies which seem not to need advertising, still spend millions on advertising their products or services.
Advertising supports media----radio, newspapers & magazines, television, the internet. In return, media try hard to please advertisers. Otherwise, if it stops supporting a program this could lead to the death of your business.
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