Thursday, January 3, 2008

why and when do we advertise?

When we have a product or service that we want people to know exists, then use media through advertising.  Advertising is the lifeblood of business.  Business continues to exist and grow because of media, because of advertising.  The more people see and hear about your product or service the chances of the product/service being bought increase.

Visibility is very important in business.  People have to know you are there and they have to continually be reminded that you are there ready to be of service.  It is not enough to tell them once because people are by nature forgetful.  Your ad will remind people of your existence, thus, it increases sales.

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